Fractz

Fashion manufacturing

Product operations for a leather goods maker

Design and build of the digital product behind a leather goods brand, with the repetitive operations work automated around it.

A production platform the marketing team runs without engineering support

Pellemoda needed the digital side of the business to match the standard of the product: a storefront and internal tooling that the marketing team could operate day to day without going through a developer for every change.

#What we built

We designed and built the customer-facing product, then automated the operational work sitting behind it — catalogue updates, asset handling, and the recurring reporting the team had been assembling by hand.

#How it ran

Work moved in short phases, each one closing with a working build the team could use rather than a document describing one. Design and functionality were treated as a single problem, not sequential handoffs.

#Where it landed

The platform is in production and owned by the client. The marketing team makes changes directly.

An experienced team that truly understands design and functionality. Smooth process, great communication, and a final product that exceeded our expectations.
Virginia Caponi — Marketing, Pellemoda S.r.l.

Education

Marketing automation for an international college

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